What is a T Shaped Marketer?
[Buffer]: On T - Shaped Marketers — their depth and breadth of ability. The vertical, up-and-down stem of the “T” represents one’s depth in one or more areas, and the horizontal, side-to-side stem of the “T” represents one’s breadth."
Base Knowledge
Non-marketing-specific areas that will suit you well no matter your job.
Marketing Foundation
Marketing-specific subjects that are useful/transferable across most marketing channels.
Channel Expertise
Audience and acquisition channels.
Channel Expertise: [March 2019]
*Arbitrary values entered.
Roadmap for 2019
Today's marketers need to be more technical, psychological, and data-driven than ever before.
