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What is a T Shaped Marketer?

[Buffer]: On T - Shaped Marketers — their depth and breadth of ability. The vertical, up-and-down stem of the “T” represents one’s depth in one or more areas, and the horizontal, side-to-side stem of the “T” represents one’s breadth."

Base Knowledge

Non-marketing-specific areas that will suit you well no matter your job.

Marketing Foundation

Marketing-specific subjects that are useful/transferable across most marketing channels.

Channel Expertise

Audience and acquisition channels.

Channel Expertise: [March 2019]

Social

10%

SEO

55%

Content Marketing

15%

Paid/SEM

90%

Product Marketing

50%

*Arbitrary values entered.

Roadmap for 2019

Today's marketers need to be more technical, psychological, and data-driven than ever before.