[Buffer]: On T - Shaped Marketers — their depth and breadth of ability. The vertical, up-and-down stem of the “T” represents one’s depth in one or more areas, and the horizontal, side-to-side stem of the “T” represents one’s breadth."
Non-marketing-specific areas that will suit you well no matter your job.
Marketing-specific subjects that are useful/transferable across most marketing channels.
Audience and acquisition channels.
Today's marketers need to be more technical, psychological, and data-driven than ever before.